Marketing & Sales Subject Guide
Getting Started: Selected Books
Begin your research with books to find background information and build a bibliography. These are just a few of the hundreds of books on marketing & sales:
Basic marketing research
OVERSIZE HF5415.2 .C49 2001
The complete book of business plans. 2nd. ed. Joseph Covello and Brian Hazelgren.
MAIN HD62.5 .C68 2006
Essentials of marketing
OVERSIZE HF5415 .L2623 2001
Marketing: connecting with customers
OVERSIZE HF5415.13 .H356 2002
Marketing
OVERSIZE HF5415.35 .B87 2002
The marketing plan. 5th ed. William A. Cohen
MAIN HF5415.13 .C6348 2006
Marketing: real people, real choices
OVERSIZE HF5415.35 .S65 2000
Marketing research
OVERSIZE HF5415.2 .B779 2000
Principles of marketing
OVERSIZE HF5415 .K636 2001
Finding Books
Begin your search with MnPALS, our online catalog. MnPALS provides access to books, audiovisual materials, eBooks, and other resources available at DCTC and at other libraries in the MnPALS system. Our books and audiovisual materials are organized according to Library of Congress call numbers. Items not available from the DCTC Library can be requested online through interlibrary loan (ILL).
The best way to begin a search in MnPALS is to enter one or two keywords on your topic. To focus your search, find the most relevant records in your results and look at their subject headings. MnPALS displays subject headings as links and clicking on them will begin a search for that particular topic.
MnPALS includes the titles of our magazine and journal subscriptions but does not provide the articles themselves. To search for articles, see the Finding Articles section below.
The following subject headings are relevant to marketing & sales:
|
marketing marketing research internet marketing |
consumers consumer behavior women consumers |
advertising brand-name products new products sales promotion |
Finding Articles
Use periodical indexes and databases to locate articles, reports, and other documents on your topic. Most of these resources provide full-text articles, which you can print, save, or e-mail. We also have print subscriptions to some magazines and journals that aren't available electronically. We keep the current year and three previous years of most magazine and journal issues. If an article you need is not available at the DCTC Library in either print or electronic format, you can request the article from another library through interlibrary loan (ILL).
Periodical Indexes & Databases
BizToolkit Online Business Information Center
DCTC has partnered with the James J. Hill Reference Library to provide this gateway to premium business information tools, databases, and research resources to help you research the market, improve your management skills, and turn your business goals into a reality.
Business Source Premier (1965 - Present)
Business Source Premier indexes over 4,400 titles (with full text for 3,400) including the world's top management and marketing journals. It covers virtually all subject areas related to business and includes company and industry profiles, country reports, and market research reports. Included in EBSCO MegaFILE.
Regional Business News (1984 - Present)
Regional Business News indexes 227 regional business titles, with full text for 207. Included in EBSCO MegaFILE.
EBSCO MegaFILE (1865 - Present)
EBSCO MegaFILE indexes nearly 24,000 publications and provides full text for over 19,100 publications. EBSCO MegaFILE covers virtually all subjects and includes biographies, company profiles, primary source documents, and images. EBSCO MegaFILE combines four EBSCO indexes and databases: Academic Search Premier, Business Source Premier, MasterFILE Premier, and Regional Business News.
Access World News (1977 - Present)
Access World News provides full text articles from more than 2,000 newspapers, wire services, and broadcast transcripts from all over the world.
ProQuest Newspapers (1980 - Present)
ProQuest Newspapers provides full text articles from nearly 700 newspapers and wire services from all over the world.
Journals
Advertising Age
Indexed from July 23, 1990 to present with full text from January 1, 1992 to present in Business Source Premier. Daily news stories from the last 30 days are available on the AdAge.com web site (free registration required).
B to B
Indexed from July 1, 1993 to present with full text from July 1, 1996 to present in Business Source Premier. Some articles are available on the BtoBOnline.com web site.
Brandweek
Library holds the current two years. Indexed from July 5, 1993 to present with full text from January 3, 1994 to present in Business Source Premier. Some articles are available on the Brandweek web site.
Marketing News
Indexed with full text from July 19, 1993 to present in Business Source Premier.
Sales & Marketing Management
Indexed with full text from January 1, 1994 to present in Business Source Premier. Some articles are available on the Sales & Marketing Management web site.
Web Sites
The Ad Council: Historic Campaigns
This site highlights Ad Council public service advertising campaigns (PSAs) from 1942 to the present. Includes descriptions of campaigns for wars (such as "Loose Lips Sink Ships" and Rosie the Riveter), forest fire prevention (Smokey Bear), child abuse prevention, domestic violence awareness, and more. Provides images of print ads and video clips of TV commercials. From the Advertising Council.
Advertising World
A browsable and searchable directory, arranged topically, of briefly annotated links for advertising and marketing professionals, students, and teachers. From the University of Texas at Austin, Department of Advertising.
KnowThis.com: Knowledge Source for Marketing
A "resource and reference site for those involved in marketing, market research, advertising, selling, promotion, and other marketing-related areas." Includes feature articles, a tutorial on writing a market plan, and links to articles, marketing magazines, newspapers, and professional organizations.
Market Segment Resource Locator
Use this site for connecting with ethnic and other market segment resources which are available on the Internet: advertising agencies, research companies, marketing services, and media serving special or niche markets. The Hispanic market coverage is especially extensive, but others - African-American, Asian-American, teens, singles, over fifty - are also well-served. From marketing consultant, Abbott Wool.
Minnesota Department of Employment and Economic Development
A wealth of business and marketing information, with research and statistics, from the State. An extremely valuable resource.
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Reference Librarian
The DCTC Library's Reference Librarian is
Barbara Tuttle
651-423-8345
Please feel free to contact me with questions, comments, concerns, or for additional help with your research.
Last updated: January 22, 2008.